The Tenderloin district of San Francisco proudly announces the return of ‘I Love
Tenderloin Week,’ scheduled from Sunday, April 21st through Saturday, April 27th, 2024. Now in its
second year, the event has rapidly become a tradition, reflecting Tenderloin Neighborhood Pride, the
area’s resilience, cultural diversity, and strong community engagement. Through collaborative efforts
among local organizations, small businesses, and other citywide institutions, this week-long celebration
consists of over two dozen events that invite both residents and visitors to connect with the
neighborhood’s rich cultural, culinary, and artistic offerings.

The celebration kicks off with ‘Tenderloin Beautification Day,’ led by the Tenderloin Community Benefit
District. This neighborhood cleanup event highlights the community’s united efforts and desire to clean
streets and sidewalks, remove graffiti, and more greenery in the area. Leveraging the expertise of their
‘Clean Team,’ which routinely undertakes the tasks involved during the Beautification Day, is a testament
to the neighborhood’s proactive engagement in its transformation and maintenance.
The ILTW festival features various events that emphasize the Tenderloin’s historical and cultural
contributions. For instance, the Tenderloin Museum, under the direction of its Executive Director, Alex
Spoto, hosts events such as ‘Concerts at the Cadillac with James Washington’ and ‘Trans Temporal
Resistances,’ which delve into the area’s musical heritage and social movements that left a lasting impact
on San Francisco’s cultural scene.